Laurane welcomes us to her home, at the Val Notre-Dame farm. When we arrived there, we were blown away by the magic of the place. Laurane and her husband's house is located a stone's throw from the farm in a setting lined with majestic trees, plains and sheep. This is where the offices of the young natural beauty brand Label Meunier are located.
Hello Laurane, can you introduce yourself?
My name is Laurane, I am 34 years old and I am the co-founder of the new Belgian brand Label Meunier.
I am also a young mother of 3 children passionate about natural beauty. With my husband and Marine, we created Label Meunier in November 2022.
Label Meunier is a 100% natural skincare brand made from exceptional vegetable oils.
At Label Meunier, we use the power of nature in the service of beauty and feminine balance. Our concept is unique because we offer cures that combine the benefits of vegetable oils applied to the skin and capsules to be ingested orally.
How did you get started on this adventure?
As a great lover and consumer of vegetable oils for many years, I realized when deciphering the compositions of my products that the majority of the components of the oils that I used were grown by my husband in the family farm, the Val Notre-Dame organic farm.
The idea of promoting our cultures and creating a range of 100% natural treatments based on natural components naturally arose from this.
In association with Marine, an entrepreneur and expert for over 10 years in the organic beauty sector, and with my husband, Label Meunier was born.
What is the “nugget” product from Label Meunier?
The gem product for me is hemp facial oil.
Its excellent ratio between omega 3-6 and 9 gives it many beneficial properties for the skin. In fact, this multifunctional treatment hydrates, calms, softens and protects the skin in depth.
We grow hemp on our farm and the pressing of the seeds is done 5km from where it is grown. We are proud
to offer a local product, minimally processed and 100% traceable.
Do you have any glow-up rituals?
My sacred ritual is daily facial self-massage. These few minutes a day do me a lot of good. Be careful, an oil is not applied like a classic cream. You need to warm it between your hands before applying it. The oil will penetrate the skin better and further relax the facial muscles. Applied daily, the oil will stimulate microcirculation and reduce wrinkles.
What is your favorite piece in the wardrobe
I have two favorites “
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